80% of website traffic can come from search engines, the majority of that will come from Google. Search Engines cannot ‘see’ a site, they just read the code. This is why ugly sites often do so much better than pretty ones – they have lots of relevant text for search engines to read, they have natural Search Engine Optimisation (SEO).
Best methods for Web Site Search Engine Optimisation
There are many things that influence search engines, these include:
- Optimised code – using keywords
- Good Content – that uses the keywords
- Lots of content – thatuses the keywords
- Easy Navigation – so search engines can find the content
- Submitting the site to Search Engines
- Lots of links from other, especially relevant, web sites
- Being a Mobile friendly web site
- An SSL certificate
But the best method is Good Content
Google wants to give the best answer to any question. The web site with the most content, that is good, and informative and laid out in a topic-per-page fashion with a similar navigation, with each page having paragraphs of text and relevant images will always do better than a good looking site with no useful content.
There is no way of cheating Google. You cannot buy your way to the top of Google. No one can guarantee a position in Google. Emails that claim otherwise are very unlikely to be telling the truth.
WellMadeWebsite has had many successes in getting good positions in search engines for clients’ Web Sites. But it has had some, luckily only a few, failures. We cannot guarantee a to position in Google. But we can try our best. BUT if there are bigger better more informative websites in competition to yours then they will probably do better.
I have been asked by an art gallery to put them at the top of search engines for the search phrase ‘Art Gallery’. But that is not possible. There are many art galleries all over the world with bigger websites, that a more well known, with more important artwork than a small local gallery with local artists. The National Portrait Gallery is just always going to come above a small local art gallery. So you have be slightly realistic in your objectives – and keywords!
These are just some of the areas to think about when setting up or developing a web site and its search engine optimisation.